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YOUR  GROWTH PARTNER.

From Global to Korea, and Korea to Global. 
Bridging Markets. Seamlessly.

We guide brands and businesses through every step of their cross-border growth journey — market entry, localization, digital marketing, e-commerce, and beyond.

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CONTACT US
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MISSION

Bridging Markets. Empowering Growth.

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At The Kompass, we empower global companies to thrive in Korea and help Korean companies go global. 
We provide strategic guidance, hands-on execution, and local & global expertise to navigate complex markets with clarity and confidence.
Market-entry-Brand-strategy-Content-creation-Localization-Social-media-strategy-Brand-film-Offline-events
Strategy & Content
Market entry, Brand strategy, Content creation, Localization, Social media strategy, Brand film, Offline events
Digital-Marketing-Ads-Performance-marketing-SEO-SEM-Naver-Google-Ads-Social-media-and-influencer-marketing-execution
Digital Marketing & Ads
Performance marketing, SEO/SEM, Naver & Google Ads, Social media and influencer marketing execution.
E-commerce-Marketplace-Landing-page-Website-CRM-payment-integration-e-commerce-Naver-Coupang-Shopee-setup
E-commerce & Marketplace
Landing page & Website, CRM & payment integration, 
e-commerce (Naver, Coupang, Shopee, etc.) setup.
WORK

Real results for real businesses crossing borders
The Kompass | 360 Digital Marketing for a Food Tech brand
The Kompass | 360 Digital Marketing for a Food Tech brand

The Koralo “Reset Your Routine” campaign was designed to validate product-market fit in the Korean smoothie market.
The Kompass | Brand Film Production for a Premium Lifestyle Brand
The Kompass | Brand Film Production for a Premium Lifestyle Brand

We launched the new premium lifestyle brand Maison d’éclat in the Korean market by crafting a brand film that encapsulates the brand’s mission — “Shining home, beautiful life.”
The Kompass | Influencer Marketing & Social Media for a Tech brand
The Kompass | Influencer Marketing & Social Media for a Tech brand

Launch a global UGC campaign to position the New Samsung Bespoke as the ultimate canvas for consumer creativity, co-hosted with Wallpaper* Magazine.
The Kompass | Brand strategy and digital transformation for a Premium Skincare brand
The Kompass | Brand strategy and digital transformation for a Premium Skincare brand

We repositioned Skinpresso as a premium skincare brand through a complete 360° transformation.
The Kompass | Pop-up Stores for a Lifestyle Brand in Korea
The Kompass | Pop-up Stores for a Lifestyle Brand in Korea

We built offline brand visibility and trial for Maison d’éclat through premium pop-up stores in Seoul’s trendiest neighborhoods. Target affluent millennial customers through immersive brand spaces.
The Kompass | Digital Campaign (Meta & YouTube Ads) for a Consumer Electronics brand
The Kompass | Digital Campaign (Meta & YouTube Ads) for a Consumer Electronics brand

Educate consumers on Samsung QuickDrive™’s innovation and durability through the division's first Quality Assurance storytelling campaign.
The Kompass | Global Product Launch for a Premium Beauty brand
The Kompass | Global Product Launch for a Premium Beauty brand

Lead the global launch of Ultimate Reset, Shu Uemura Art of Hair’s flagship hair repair line, with full ownership of marketing, education, and communication assets.
The Kompass | Social Media & KOL Marketing for a Tech brand
The Kompass | Social Media & KOL Marketing for a Tech brand

Launch an multi-themed social challenge series to elevate Bespoke from product to lifestyle movement.
The Kompass | E-commerce, e-shop & marketplaces in the Korean Market
The Kompass | E-commerce, e-shop & marketplaces in the Korean Market

Develop a fully localized D2C e-commerce website and multi-platform sales ecosystem for Maison d’éclat tailored to Korean consumer behaviors. Ensure complete operational readiness from logistics to customer service.
The Kompass | Line Up Launch for a Premium Beauty brand
The Kompass | Line Up Launch for a Premium Beauty brand

Develop and launch Shu Uemura Art of Hair’s most premium extension: Essence Absolue Body & Hair Oil — the brand’s first skincare-meets-haircare hybrid.
The Kompass | New Brand Launch in France for a Premium Beauty brand
The Kompass | New Brand Launch in France for a Premium Beauty brand

Launch Essie nail brand in the French market from the ground up.
CONTACT

Tell us more about you. Please fill out the form below
and we will respond as soon as possible.
Address
#3620, 39, Saimdang-ro,
Seocho-gu, 06650 Seoul, Korea
Email
info@ynclab.com
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