Objective
Launch an multi-themed social challenge series to elevate Bespoke from product to lifestyle movement.
- Activate communities via design, food & living content
- Collaborate with global Designers like Kelly Hoppen, Yinka Ilori and Chefs Sophia Roe and Flynn McGarry.
- Reinforce Bespoke as part of self-expression in the home
Results
The campaign built meaningful consumer engagement, strengthening Bespoke’s cultural relevance.
- +30M total campaign reach
- Over 50 global creator collaborations
- 110K+ user-generated content pieces shared
- 3 viral content moments featured on Samsung global & regional channels