MAISON D'ÉCLAT
Lifestyle
Objective
Launch the new premium lifestyle brand Maison d’éclat in the Korean market by crafting a brand film that encapsulates the brand’s mission — “Shining home, beautiful life.” From storyboard to post-production, the goal was to bring the identity to life through a compelling visual story that would resonate across platforms:
  1. Inspire and emotionally connect with premium lifestyle consumers
  2. Support e-commerce and offline pop-up activations
  3. Deliver platform-optimized versions for digital ads and brand presentation
Results
The brand film became the cornerstone of Maison d’éclat’s launch strategy, effectively building early brand recognition and premium perception.
  1. 2 strategic film versions (45s & 90s) for Meta/YouTube Ads and website/presentation
  2. 180K+ views within first 4 weeks of paid ads
  3. +3.8x uplift in brand recall post-exposure (based on Meta Brand Lift study)
  4. Used as hero asset in marketplaces and pop-up storytelling